Exploring what makes life better as we get older.

Old Lady Youth Lab is a lifestyle and media company that researches the products, treatments, trends, and promises aimed at women as we get older. We look at what products claim to do, their ingredients, what the research says, what they cost, and whether the hype makes sense. We also hear from real women about their experiences with the products we research. Along the way, we explore beauty, style, books, travel, culture, and the other things that make life interesting as we get older.

Research does not have to be boring, so Blanche, Hazel, the Shops, and the rest of the OLYL world are how we tell the story.

The different places to explore OLYL.

Each one is devoted to something we care about, from the show and the people to beauty, style, books, travel, and living well. Inside you will find the products we research, the things we recommend, and the stories and ideas worth sharing. Choose the one that interests you and come in.